STEP 3: STRATEGY
A marketing strategy combines all of a company’s marketing goals into one comprehensive plan.
You can't get lost if you know where you're going.
With new marketing and communications technologies being introduced every day, it can be incredibly overwhelming to make a decision on how and where to distribute your content. By creating a marketing strategy, you'll be able to maximize the impact your efforts will have over an audience and avoid wasting time, resources, and money. Proven elements of a successful marketing strategy include but are not limited to:
•Setting Distinctive Goals and Using Action Logic to Achieve Them
•Creating a User Friendly Website and Shopping Experience
•Automated Messaging and Communications
•Search Engine Optimization (SEO)
•Direct Marketing: Email or Text Messaging
•Social Media Strategies
In order to get from where you are to where you want to be, you must have a strategy.
Marketing is all about trial and error. But it is far better to have a plan, test it, measure your efforts, and repeat the ones that work.
Strategy is a critical element in the marketing process.
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