DESIGN YOUR MYTH. BUILD YOUR BUSINESS. CREATE YOUR LEGACY.


STEP 1: CLAIM YOUR POSITION

Positioning starts with a choice – what you stand for and what you stand against. After all, it’s choice that creates your reality.

Your journey begins with a choice. Choose wisely.

Positioning is the art of creating an identity for a business, organization, event, or any act you can imagine to influence the way people will perceive it. If you don't claim a position for yourself the market will claim it for you, leaving everything up to chance.*

The key to claiming, and ultimately owning, your marketing positioning is simple - stand for something to stand against something. What do you stand for? What do you stand against? Once you can answer this with confidence your journey begins.

Claiming your positioning will help you:

 

  • Follow your dreams
  • Discover your passions
  • Find your truth, your purpose
  • Determine your direction
  • Inspire leadership
  • Become a center of power, a hub for others
  • Release doubt and fears
  • Overcome self-imposed limits
  • End procrastination
  • End stop and start motions again and again
  • Bring clarity, voice, and power to your vision