STEP 7: ANALYTICS
Analytics is the systematic computational analysis of data or statistics. An analytics strategy is the process of using that data to identify and improve upon your marketing efforts that work the best.
No marketing plan is complete let alone effective without the ability to test and determine which of your communication and strategy efforts work the best. Once that's discovered, the objective is to improve upon them and use again.
Analytics isn't just a method for reading data, it's a strategy that allows you the ability to use that data to reformulate and restructure your marketing efforts.
The benefit of an analytics plan includes but is not limited to:
•Finding hidden clues that can improve sales
•Improving performance by creating trackable information systems
•Reducing risk and costs by eliminating marketing efforts that don't work
•Providing the opportunity for more accurate planning
The price of light is less than the cost of darkness. – Arthur C. Nielsen
Data is truth. It allows a business to determine what elements of its story matter most to its audience, its community. The alternative of forecasting or projecting the use of information based on a hunch leads to nothing but smoke and mirrors.
Your business cannot grow without an analytics plan.
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